About us

Palestinian / Lebanese raised in Dubai and based in Athens Alia Alsadek founded Poccaa By Alia in 2021. What started up as a fun pop-up in Dubai, flourished into a vibrant brand.

Poccaa was a nickname given by close friends and it became a thing. 

Many years back in 2006 Alia started a blog called Poccaa, which brought all the feels. The blog shared everything and anything that inspired her. The Blog Halted but the nickname remained.  With Alia’s endless love for sharing and the brand's growing presence, what perfect timing to bring the Blog back.

Driven by a deep appreciation for diverse styles and cultures, Poccaa By Alia blends various influences into unique collections mixing prints as well as creating their own.

Poccaa By Alia is limited edition drops available to buy online and for one week only, allowing you to snag truly special Poccaa Gems.

Keep an eye out on our Instagram page, and continue to read our blog for the coolest inspiration. Stay tuned by signing up to our newsletter.